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17 Min Read

CES 2025: Exploring AI's Challenges and Possibilities

What is CES?

The Consumer Electronics Show (CES) is the world’s largest and most influential technology event, held annually in Las Vegas. It’s a global stage where innovators, tech leaders, and enthusiasts converge to unveil groundbreaking technologies, discuss emerging trends, and envision the future. From AI and robotics to sustainable tech and immersive experiences, CES offers a first-hand look at innovations shaping our lives today and tomorrow.

Why UAT Attends CES Each Year

For University of Advancing Technology (UAT), CES is more than just an industry showcase—it’s an essential opportunity to bring inspiration and innovation back to our campus.

  • Staying at the Cutting Edge: Attending CES allows UAT staff and faculty to explore the latest advancements in technology, keeping our curriculum aligned with industry trends.
  • Fostering Innovation: By engaging with groundbreaking technologies and thought leaders, UAT participants return with fresh ideas that fuel projects, research, and collaborations.
  • Building Connections: CES is a hub for networking with tech innovators, opening doors for UAT to gain insights, mentorship, and potential career opportunities for its students.
  • Inspiring Future Innovators: Exposure to transformative technologies and discussions on ethical AI inspires UAT students to think critically about the future they will help shape.

Attending CES 2025 has been a mind-expanding experience, blending critical discussions on AI policy with visionary demonstrations of its potential. The day began with the session “What’s AI Got to Do with It? Views from the FTC & Industry,” followed by LG’s stunning Affectionate Intelligence showcase. Together, these events comprehensively picture AI’s challenges, opportunities, and transformative potential.

Morning Insights: The Duality of AI and Regulatory Challenges

The morning session, 'What’s AI Got to Do with It? Views from the FTC & Industry' provided key insights on the duality of AI—how it can both enhance and challenge society. Experts discussed the regulatory hurdles and opportunities ahead for the AI ecosystem

The session, moderated by Christine Wilson of Freshfields, featured insights from Julie Brill (Microsoft) and Rebecca Kelly Slaughter (FTC). The discussion was grounded in key themes shaping AI’s regulatory and ethical landscape:

  • AI as a Dual-Use Technology: AI’s potential to both improve lives and cause harm was a central focus. The panel emphasized distinguishing between general-purpose AI (neutral tools like software platforms) and AI designed for harmful uses (e.g., fraud or impersonation). Responsibility must be shared among developers, deployers, and users.

  • Regulatory Complexity: The speakers argued against "AI exceptionalism," advocating for AI to adhere to existing laws while recognizing the need for targeted updates. AI should not facilitate illegal activities, and enforcement mechanisms must evolve to address AI’s unique risks.

  • Vulnerable Populations: A growing area of concern is AI’s exploitation for fraud, particularly targeting children and the elderly. Examples like voice cloning and deceptive chatbots underscored the need for stronger consumer protections and education.

  • Positive Applications: On the bright side, AI is already proving invaluable in enhancing enforcement, fraud detection, and consumer support. Contests to combat voice cloning fraud or improve robocall detection exemplify how innovation can address AI-related issues.

The conversation underscored the importance of collaboration, thoughtful regulation, and ethical innovation to ensure AI’s benefits are realized while mitigating its risks.

Afternoon Vision: LG’s “Affectionate Intelligence” Showcase

While the morning session focused on the regulatory complexities of AI, the afternoon offered a glimpse into the positive and empathetic uses of AI, as showcased by LG's 'Affectionate Intelligence'.” Under the theme Life’s Good 24/7 with Affectionate Intelligence,” LG offered a glimpse into a future where AI enriches daily life through empathy and personalization.

LG) unveiled its vision for AI-powered customer experiences themed “Life’s Good 24/7 with Affectionate Intelligence

Credit: Consumer Technology Association (CTA)®

Key Highlights of LG’s Vision:

  1. Empathy in AI: LG showcased AI’s ability to understand and anticipate user needs, fostering meaningful connections and enhancing daily routines across home, mobility, and workplace environments.

  2. Strategic Partnership with Microsoft: Their collaboration aims to refine AI systems, improving accessibility through better recognition of diverse accents and expressions. Sustainability was also a focus, with innovations to enhance energy efficiency in AI data centers.

  3. Human-Centric Innovation: LG emphasized AI as a tool for good, aligning with the principles discussed earlier in the day. Their concept of "Affectionate Intelligence" is about creating technology that not only works but also cares.

Inspiration for Future Innovators at UAT

For students at UAT, CES offers more than just a showcase of cutting-edge tech—it’s a call to action. The critical conversations around AI and its regulatory impact, combined with inspiring demonstrations of empathetic AI applications, are a blueprint for the next generation of tech leaders.

Here’s how you, as a UAT student, can take inspiration from CES and start shaping the future:

  • Design with Empathy: Like LG’s vision, focus on creating technology that not only works but enhances people’s lives. Consider how AI can foster connections and help vulnerable populations.
  • Innovate Responsibly: Build solutions that tackle real-world problems while weighing their societal impact. Stay informed on the ethical implications of the technologies you create.
  • Engage in Policy Conversations: Be part of the growing conversation around AI regulation by staying informed about its regulatory landscape and ethical challenges.

Explore Your Future in Technology and Innovation

CES serves as a powerful reminder that technology’s impact is defined not only by its capabilities but also by how we choose to use it. Whether it’s tackling fraud, enhancing lives, or advancing AI for the greater good, your innovations hold the potential to make a profound difference.

At UAT, we are dedicated to equipping students with the skills, knowledge, and ethical foundation needed to lead in the ever-evolving tech industry. Whether your passion lies in Artificial Intelligence, Human Computer Interaction, or Robotics and Embedded Systems, we have a major tailored for you.

Ready to become the next innovator? Explore UAT’s degrees and see how you can turn your inspiration into impact. Discover your path at UAT.

Let’s build a future where technology empowers, connects, and protects us all.

 

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