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UAT Ventures into HReality with FabCom

Research Partnership Explores New Virtual Learning

Dr. David Bolman, Provost at the University of Advancing Technology (UAT), has announced a partnership between the University and FabCom, an integrated strategic marketing and advertising agency in Scottsdale, Ariz. The project aims to answer the question: Do students learn faster and retain information better when receiving new knowledge through HReality virtual experiential learning, when compared to established curriculum delivery within Canvas-style LMS systems?

Dr. Bolman says that the result will be the introduction of a new style of virtual learning that doesn’t require headgear for simulated environments. "We’re excited to bring this body of research together to update the current research and improve online education delivery," he said.

Provost Dr. David Bolman

UAT Provost Dr. David Bolman

For industry professionals, this new type of training is called professionalication, and defined as the refinement of the learnings of the application of gamification, using a gamified world to deliver realistic professional interactions through technical and ethical body language, body movements, and customs of a specific industry or business for those living in the digital age.

According to FabCom CEO Brian Fabiano, "This is one of the areas I’m most excited about with professionalication. Applying the years of what we’ve been working on for B2B to be purposed for academia will bring interaction and engagement back to online learning with the integration of kinetic and haptic feedback."

Read the announcement by FabCom at https://www.fabcomlive.com/brainfood/marketing-advertising-agency-blog/hreality-uat-research-announcement

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