Businesses of all shapes and sizes rely on digital and social media to connect with customers. University of Advancing Technology's (UAT) Digital Marketing bachelor's degree combines technology skills with marketing, target awareness and messaging in a field that is both analytical and creative.
As a digital marketer, every day is new and unique. Businesses, marketing agencies and startups are in dire need of those who have mastered the combination of digital marketing, web analysis, online advertising, campaign management and optimization and social media engagement. Today, consumer habits rely heavily on online purchasing, product news, daily shopping, dining and the need for digital marketing, web and social media skills outweighs the number of people with this combination of skills currently in the job market.
Students will learn digital advertising, SEO, mobile marketing and other technology-centric marketing topics. UAT prepares digital marketing students with the skills to build campaigns inside agency production environments.
> CRM and Email Marketing Manager > Digital Marketing Analyst > Digital Agency Account Analyst > Social Marketing Manager > Digital Marketing Manager > Search and SEO Manager