University of Advancing Technology's Official Technology Blog

Game development is a constantly evolving industry, where technology, talent, and design principles shape the next generation of interactive experiences. From AI-driven content generation to innovative hiring strategies, let's explore key insights into modern game development.

Artificial Intelligence (AI) in Game Development

Artificial intelligence is revolutionizing game design by enabling dynamic content generation, including engaging narratives and dialogue systems. While AI enhances creativity, it does not replace human designers. It serves as a tool to elevate storytelling and interaction.

One way the industry keeps AI at bay, and employs more creative humans is through outsourcing. Game development companies thrive on a mix of in-house talent and outsourced expertise. Different game development roles—such as concept artists and game designers—have unique outsourcing needs, making it crucial to identify the right talent for each task. Contractors also provide a viable entry point for newcomers looking to gain experience and get into the ever-competitive game industry.

User Experience (UX) in Game Design

UX extends beyond User Interface (UI) design; it encompasses interaction, accessibility, and overall player experience. Games like Beat Saber and Dance Dance Revolution are excellent examples of intuitive UX design. Tools like Miro and Figma help in prototyping and refining design flows, ensuring a seamless user experience.

Miro and Figma aid in feature design and prototyping, but how do developers determine when a feature is truly complete? The ‘Test for Completion’ (TFC) methodology provides a checklist approach to ensure that a feature meets design goals before final implementation.

Steve’s Hiring Approach + Tips for Candidates

When it comes to hiring, problem-solving ability often outweighs specific experience. Steve Merka, Game Director for Sony Entertainment, has an informal yet insightful evaluation process, which prioritizes passion and compatibility. Engaging candidates through casual conversations helps assess their problem-solving skills and cultural fit more effectively than traditional interviews.

The best candidates excel in collaboration, communication, and independent problem-solving. Attitude and growth potential matter just as much as technical expertise. Passion for game mechanics is another key factor—after all, game development is not just a job but a craft that thrives on creativity and curiosity. Another crucial element is a strong portfolio showcasing prior work. Employers look for candidates who can not only design innovative systems but also articulate their design choices. 

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